{"id":4069,"date":"2023-03-01T14:06:02","date_gmt":"2023-03-01T14:06:02","guid":{"rendered":"https:\/\/artome.fi\/?p=4069"},"modified":"2023-05-17T12:08:23","modified_gmt":"2023-05-17T12:08:23","slug":"hyva-paha-ai","status":"publish","type":"post","link":"https:\/\/artome.fi\/es\/2023\/03\/bueno-malo-ai\/","title":{"rendered":"IA buena y mala"},"content":{"rendered":"
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\u00bfEst\u00e1s harto del auge de ChatGPT y de los manifiestos abiertos de IA? Lamentablemente tengo que decirles que esto es s\u00f3lo el preludio. Liderar con datos usando diferentes algoritmos lleg\u00f3 para quedarse, y si no te gusta esta "melod\u00eda", probablemente perder\u00e1s la sincronizaci\u00f3n muy pronto.
Bueno, \u00bfqu\u00e9 pasa con las buenas noticias? El desarrollo de una IA diversa y eficaz requiere datos y visi\u00f3n de todos, incluido usted, y le dir\u00e9 por qu\u00e9.

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\u00bfQu\u00e9 diablos es la inteligencia artificial?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La IA (inteligencia artificial) es una combinaci\u00f3n de diferentes procesos y programas que pueden procesar una gran cantidad de datos. El procesamiento de estos datos est\u00e1 controlado por algoritmos, que son instrucciones simplificadas sobre c\u00f3mo llegar a una soluci\u00f3n a un problema. Por ejemplo, en medicina ya se realizan diagn\u00f3sticos predictivos con ayuda de la IA, cuyo objetivo es encontrar e identificar factores de riesgo que perjudiquen la salud a partir de una gran cantidad de datos de pacientes y detectar el mayor riesgo de enfermedad debido a la posible interacci\u00f3n de estos factores de riesgo.

Sin embargo, la IA es tan inteligente como el grupo humano que la cre\u00f3. (Est\u00e1 bien, tambi\u00e9n s\u00e9 que las m\u00e1quinas de hoy pueden crear c\u00f3digo que funcione, pero validemos ese tema en otro momento). Por ejemplo, la introducci\u00f3n de un programa de reconocimiento facial que utiliza procesos de IA sali\u00f3 muy mal en Gran Breta\u00f1a, cuando se reconocieron incorrectamente hasta 89 rostros %. Cuando se empez\u00f3 a investigar el problema, se descubri\u00f3 que algunos de los problemas eran causados por la representaci\u00f3n demogr\u00e1fica y \u00e9tnica demasiado homog\u00e9nea de los dise\u00f1adores e implementadores de software. En otras palabras, el dise\u00f1o no tuvo en cuenta perspectivas suficientemente diferentes, lo que llev\u00f3 a que los rasgos faciales de, por ejemplo, personas de piel oscura se reconocieran con demasiada precisi\u00f3n y la herramienta no funcionara como se esperaba.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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(Leer m\u00e1s Sesgo codificado<\/a>, si estuviera interesado en el caso)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Entonces, \u00bfahora vamos a tomar un curso de codificaci\u00f3n y desarrollar software? <\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bueno en realidad no. (aunque tambi\u00e9n recomiendo encarecidamente ese campo)<\/p>\n

Veamos por qu\u00e9 utilizar la IA en marketing es una gran cosa. El Santo Grial de la comunicaci\u00f3n es comunicar con el contenido adecuado, en el canal adecuado, en el momento adecuado y al p\u00fablico objetivo adecuado. Adem\u00e1s, la actual sobreoferta de contenidos diferentes plantea el desaf\u00edo de que el mensaje debe ser pegadizo y r\u00e1pido, pues gracias a la cultura de la comunicaci\u00f3n cortoplacista, el inter\u00e9s de la audiencia debe despertarse en segundos. Las variables de un mensaje de marketing exitoso (contenido, canal, hora, audiencia, etc.) son tantos que es dif\u00edcil entender qu\u00e9 tipo de "combo" conducir\u00eda al mejor resultado. <\/p>\n

La IA es una excelente manera de procesar esta cantidad de datos y analizar las variables de mensajes exitosos. El \u00fanico reto es que hay que ense\u00f1ar a la IA a manejar los datos y variables de nuestra empresa. No es importante saber qu\u00e9 tipo de c\u00f3digo se ha comido el software, sino entender en qu\u00e9 se basa su funcionamiento y c\u00f3mo las diferentes soluciones openAI ya pueden servir a los procesos de negocio. Y tal vez alg\u00fan d\u00eda, incluso una secuela para desarrollar soluciones ya existentes y crear la propia IA de la empresa.<\/p>\n

Artome es pionero en tecnolog\u00eda audiovisual y sin instalaciones. Sin embargo, en nuestra empresa el esp\u00edritu pionero se extiende a toda la cultura empresarial. La utilizaci\u00f3n de inteligencia artificial tanto en marketing como en desarrollo de productos ofrece oportunidades para satisfacer necesidades a\u00fan m\u00e1s individualizadas e identificar tendencias que est\u00e1n por llegar. Est\u00e1 claro que trabajar con IA ya forma parte de nuestra cultura laboral y su participaci\u00f3n tambi\u00e9n crecer\u00e1 en el futuro, nos guste o no. Por eso desaf\u00edo a todos a descubrir cosas relacionadas con el funcionamiento y el desarrollo de la IA y a pensar en c\u00f3mo exactamente nuestra empresa podr\u00eda beneficiarse de ella.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Joko sait tarpeeksesi ChatGPT buumista ja open AI manifesteista? Valitettavasti joudun kertomaan Sinulle, ett\u00e4 t\u00e4m\u00e4 on vasta alkusoittoa. Datalla johtaminen erilaisten algoritmien avulla on tullut j\u00e4\u00e4d\u00e4kseen ja jos t\u00e4m\u00e4 \u201dtune\u201d ei miellyt\u00e4, niin tulet todenn\u00e4k\u00f6isesti putoamaan tahdista aika pian. No ent\u00e4 ne hyv\u00e4t uutiset? Monimuotoisen ja tehokkaan AI:n kehitt\u00e4miseen tarvitaan dataa ja n\u00e4kemyksellisyytt\u00e4 ihan kaikilta, […]<\/p>\n","protected":false},"author":1,"featured_media":4072,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[11,9],"tags":[],"class_list":["post-4069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-blog"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"aioseo_notices":[],"yoast_head":"\nArtome | Blogi | Hyv\u00e4 paha Al<\/title>\n<meta name=\"description\" content=\"Teko\u00e4ly (AI, artificial 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